National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Percutaneous transluminal angioplasty of extracranial carotid arteries in comparison with the operating solution stenoses
VESELÁ, Lenka
My bachelor thesis "Percutaneous Transluminal Angioplasty of Intracranial Carotid Arteries Compared with Surgical Treatment of Stenoses" is divided into two parts.Theoretical part, is based on analysis of available sources containing publications and articles concerning with anatomy, radiological technologies, angelology, neurosurgery and neurology.The treatment is interdisciplinary.The choice of correct treatment plan is important. We must take account of patient's overall condition with his comorbidities and anticipated life expectancy. There is also discussed cerebrovascular reserve which has to be considered. It is worth mentioning that in the Nemocnice České Budějovice, a. s. České Budějovice Hospital is in collaboration with the University Illinois Center in Chicago a NOVA examination done.Patients with exhausted cerebrovascular reserve and patients with symptomatic stenoses are indicated to intervetional treatment (percutaneous transluminal angioplasty) or surgical (carotic endartectomy).My bachelor thesis was created with two objectives. The first one was comparison of economic aspects of the individual treatment methods.After analysis of the accessible materials were approximately quantified expenses on each method using DRG system. Results show that interventional procedure is more expensive. It is caused by costs of disposable intervetional radiology instrumentation. At surgical method are used cheaper instruments.Second objective was comparison of individual procedures performance in relation to resocialization. It was compared the hospitalization period and the period for which it is possible to return to work. It is necessary to compare similar patients, i.d. patients with no complications after angioplasty and patients with no complications after endarterectomy. Results show that duration of hospitalization is comparable.Time after which is patient able to return to work is very individual. The time depends on type and content of the work. It could be said that after interventional procedure is minimal traumatization and painfulness, so that patients can return back without complications into work soon after discharge. In the conclusion, it has to be said that quantification of expenses was not optimal. Professional community in cooperation with National Reference Centre tries to redress methodology for reporting and subsequent payment performances by insurance companies.On the subject of comparing carotid stenting and endarterectomy in terms of appropriate indications, safety performance and profit performance of the patient, there were several studies. One also takes place contemporary. There was not proved that one of the treatment modalities were clearly better.
Marketing recommendations for maternity hospitals on the basis of questionnaires inquiry containing preferences of expectant mothers
Kuželová, Adéla ; Chytková, Zuzana (advisor) ; Pařízek, Antonín (referee)
The main goal of this Master's Thesis is to form marketing recommendations for maternity hospitals. These marketing recommendations are in the form of marketing mixes, that are designed for individual revealed segments. The theoretical part of my Master's Thesis contains the reason why the maternity hospitals should implement marketing in the present day. Further goal of the theoretical part is to explain why I apply to the area of obstetrics the marketing of services. Further the theoretical part describes specifics of marketing of services, segmentation process, targeting and positioning. There is stated characteristics of the marketing mix in the area of services at the end of the theoretical part. The analytical part is based on written questionnaires inquiry. On the basis of results of questionnaires inquiry is carried out the process of segmentation using statistical programme IBM SPSS Statistics version 21.0. The result of segmentation process is discovering three market segments. These segments show similar characteristics. There is determined attractiveness of revealed segments in the chapter dealing with targeting. Marketing recommendations describe the value of providing services. Marketing recommendations are supplemented with social status of respondents.

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